You may not recognize us, but you know what we do. We invent and build microprocessors and graphics solutions. The "brains" of today's computers and consumer electronics.

We're often thought of in terms of circuits, silicon wafers, and clean rooms. And while the images are right, we know they don't tell the real story. Because for us, it's not really about things.

It's about people. People who create this remarkable technology and, of course, the people who use it.

For more "eye-popping" visual experiences. More energy-efficient computing solutions. More affordable computers — so more of the world can experience the transformative power of the Internet.

That's why we at AMD are beginning this series of essays. To discuss how billions of people around the globe can best benefit from our computing solutions.

Today, we reflect the strength and diversity of the global economy - with key operations in the United States, Canada, Europe and Asia. And we're hoping to build the world's most advanced microprocessor manufacturing plant in New York State.

At AMD, we know that motivated people building world-class technology create the lever that can change the world.

Not technology for technology's sake, but people and technology for our customers' sake — for your sake.