You imagine. The people of AMD listen, and innovate. Together, it’s magic.
Lucasfilm Ltd. uses AMD innovations to power the creation of the groundbreaking visual effects that bring to life the characters and the worlds of Star Wars. From lightsabers to Trade Federation battleships to the wisest Jedi of them all, Yoda.
As Star Wars Producer Rick McCallum said, AMD has "a culture that understands, promotes, and seeks out the innovator."
That’s a culture that works for all kinds of creators. This year, AMD technology helped New York film student Youngwoong Jang win a 2007 Student Academy Award® for his eight-minute film, Mirage. AMD’s rich visual experiences touch all of the screens of your life: handheld devices, computers, HDTVs and gaming consoles, the Microsoft Xbox 360 and AMD’s own premium tuner card for cable TV, the TV Wonder™ multimedia card.
Our engineers don’t pilot starfighters to galaxies far, far away. But they do embark every day on voyages of discovery — like the new platform for enthusiasts, code-named "Spider," that marries AMD’s processing power with graphics wizardry.
At AMD, we empower other people’s imaginations with a simple belief. Not technology for technology’s sake, but people and technology for your sake.
All around you, the fruits of that philosophy, you can see.
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Lucasfilm, Ltd. uses AMD Opteron™ processors to bring to life the characters, galaxies and legendary action of Star Wars.
Now it's your turn: Tell us about your favorite moments and characters from Star Wars.
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AMD and Microsoft together create cutting edge graphics processing for realistic gameplay on the Microsoft Xbox 360.
Now it's your turn: Tell us about your favorite Xbox games.
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AMD's new enthusiast platform, code-named "Spider", combines AMD's processing power and graphics wizardry.
Click here to learn more about AMD's first comprehensive PC platform.
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AMD processing and graphics technology bring magic to all the screens of your life- from multiplex to HDTV to handheld, including the Motorola RAZR and KRZR.
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The Letterman Digital Arts Center in San Francisco houses the largest computer network in the entertainment industry, using over 5,000 AMD processors. It is home to Lucasfilm Ltd., LucasArts and Industrial Light and Magic, where creative teams bring to life the most exciting movies, video games, visual effects, and online experiences.
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Lidia Gentilucci
Manager, Brand Marketing, Graphics Products Group
“The world over, we are becoming a very visually rich culture and customers are demanding a realistic experience in everything from HDTV to the cell phone. Our goal is for someone to look at a screen and not really know if it’s animated or real.”
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Mark Thomas
Chief Console Strategist
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Darren McPhee
Senior Marketing Manager, Gaming
“People don’t usually think about or see what is inside their computer. They are focused on the screen, so 99% of their experience is visual, so that is why we’re committed to that experience.”
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Anthony Prowell
Product Marketing Specialist
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Andy Thompson
Director, Marketing - Handheld Products
“The hot topic in the mobile industry is user interfaces as a driver for how people interact with their content. From touch screen to GPS navigation, everyone is working to raise the bar for the user experience, and AMD has a wealth of unique graphics technologies that enable this.”
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Charlie Boswell
Director, Digital Media & Entertainment
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Brent Barry
Product Marketing Manager
“We give artists a platform on which they can be creative, at level where they don’t have to interrupt their creative flow to deliver truly amazing content.”
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Lucanor Silva
Electronic Design Engineer
