Today, energy-efficiency is on everyone's mind. Once, computing innovation emphasized only speed and performance. But today, we know that data centers in the United States consume over 20 billion kilowatt hours of electricity annually, roughly equal to the electricity consumption of Utah. So computer manufacturers and buyers need a total solution – incorporating performance and energy-efficiency.

AMD sees the intersection of computer power and energy-efficiency as a challenge, not a conflict.

This month, we introduced the world's most advanced quad-core technology, the Third-Generation AMD OpteronTM processor, for energy-hungry data centers. Designed to beat pre-existing benchmarks and boosting performance of AMD processors up to 70% without any increase in energy-consumption. Not even an extra kilowatt.

The EPA has praised our ‘innovative processor achievements', and as one of the founding members of the industry coalition Green Grid, we are helping promote energy-efficient computing in the data center.. This year, we've already exceeded our goal of reducing greenhouse emissions by 40%*.

Energy-efficiency is just one example of our better approach to innovation. We listen to our customers – to understand the challenges they face, like energy consumption, or their need for virtualization to improve server efficiency, or their desire to provide users with better visual experiences. Then we solve problems, instead of just building products.

Our philosophy is simple: Not technology for technology's sake, but people and technology for your sake.

Because we believe that computing power doesn't have to depend nearly as much on consuming power.

* As measured by carbon equivalent emissions/manufacturing index against a baseline year of 2002.